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Beverly Flaxington

Beverly Flaxington

Co-Founder and Principal,
The Collaborative
Expertise: Marketing
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Beverly co-founded The Collaborative in 1995. In 2008, the firm launched a new venture, AdvisorsTrustedAdvisor.com (ATA) to meet the specific needs of independent investment advisors. Today, The Collaborative and ATA provide customized strategic and tactical business development services for financial advisors.

Beverly's background includes over 25 years in the investment industry in a variety of sales, sales management, and senior management roles focused on business building and growth.

Beverly holds both a BSBA and an MBA from Suffolk University. Beverly is currently an adjunct professor at Suffolk teaching "Small Business Management," "Organizational Behavior" and "Dealing with Difficult People". Since 1991 Beverly has offered training and one-on-one consultation for individuals to accomplish behavior modification in a variety of arenas. Beverly is a Certified Professional Behavioral Analyst (CPBA) and Certified Professional Values Analyst (CPVA) and uses the tools frequently in her work with clients.

She is an accomplished facilitator, trainer and public speaker. She is a frequent speaker at investment industry events and writer for industry periodicals. Beverly is the author of the "7 Steps to Effective Business Building for Financial Advisors" available through the FPA and “Understanding Other People: The Five Secrets to Human Behavior” available through amazon.com.

    Beverly Flaxington